The Par Life
Bhandarkar Road, Pune | 350 sqft
Brand philosophy is a key factor in designing spaces. For PAR Life, a custom designer footwear brand rooted in individuality and craftsmanship, we derived the store’s spatial concept from their philosophy of asymmetry and fusion. Contemporary forms blended with traditional artistry to create a refined, experiential retail environment.​
We developed a new regal and classic material palette to redefine the brand identity, with burgundy as the signature colour, supported by warm neutrals, teak wood, and metallic accents. Teaming up with the brand’s artisans, we designed and then created custom embroidered fabric panels which were integrated onto the cabinet shutters and furniture units. This transformed functional elements into expressions of craft, eventually becoming a highlighting along the branding panel that showcases the footwear-making process. It is now the visual centerpiece of the store and captures attention even from across the street.
A key challenge was aligning the layout with Vaastu principles, and we did it while maintaining smooth functionality, aesthetic balance, and clear zoning. Space optimisation and thoughtful curation was essential to accommodate displays, storage, circulation, and a discussion area within a compact space. There was neither any compromise on deisgn nor on Vaastu guidelines.