The Par Life
Bhandarkar Road, Pune | 350 sqft​
​The PAR Life store embodies the brand’s philosophy of asymmetry and fusion, blending contemporary forms with traditional artistry. A regal palette of burgundy, warm neutrals, teak wood, and metallic accents defines the space, while embroidered fabric panels crafted by artisans transform functional storage into design features.
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The Vastu-compliant layout merges cultural beliefs with efficiency, ensuring balanced zoning of displays, storage, and discussions. A striking graphic panel narrates the footwear-making process, engaging visitors and passersby alike. The result is a compact yet luxurious space celebrating individuality, tradition, and innovation.
The highlight of the store is the fusion of craft and identity - showcased through embroidered fabric panels used on the Shutters of the storage that transform functional storage units into canvases of artistry.
The long graphic panel illustrating the footwear-making process through icons and visuals forms the centerpiece of the store. Positioned strategically, it not only captures the attention of every visitor but also a passer by from the road.